With land that had been in their family for decades and a deep-rooted passion for excellence, Stan and Flo Price planted the seeds that would become Sunterra over 50 years ago. What grew into a vertically integrated group of food companies started small on their family farm, raising superior hogs in Acme, Alberta. The Prices’ family values of land stewardship, humane animal treatment and community loyalty remain fundamental to the Sunterra brand today. This, paired with their passion for bringing a better, high quality food experience to all Albertans, ultimately allowed Sunterra Market to become what it is today. And the name? It was born from the very things that helped cultivate their business — the sun and the earth.

Today, the Sunterra Group is run by the Price children, grandchildren and a family of 1,200+ team members who uphold their passion for innovation and legacy of quality. Modeled after European markets, Sunterra Market redefines grocery shopping by encouraging customers to shop fresh, local and often, all while enjoying our sampling stations and complimentary walkout service. We are farmers, butchers, chefs, bakers and so much more; but above all else, we are passionate food experts who take great pride in strengthening our community through fresh, delicious food. Our team wholeheartedly cares about quality, sustainability and supporting our local partners. After all, food brings people together, and we value being a part of those special moments.

But our eight market locations across Alberta are only one chapter of the Sunterra story. With our distinctive vertical integration structure, we manage every aspect of what we do. All the pork you’ll find in our meat departments and chef prepared meals is from our very own Sunterra Farms. It is processed in Trochu, Alberta where the highest standard food safety and processing techniques are used to deliver meat of superior quality. The pork is then sold fresh in our markets or turned into delectable cooked and cured meat products at one of our other facilities; Soleterra d’Italia (meaning Sunterra in Italian) crafts Italian-style hams, salamis and cured meats while Sunterra Meats creates our signature Alberta-inspired smoked hams, sausages and bacon. We have also strengthened our roots in agriculture by growing fresh, ripe-picked produce at Sunterra Greenhouse. You’ll find all these high-quality meats and produce items on Sunterra Market shelves across the province — but the story doesn’t end there. Our talented market team members then turn these products and more into convenient, wholesome meal offerings for you to take home to your family or enjoy in-market. For corporate meetings, birthday parties and everything in between, we also offer an expansive catering menu to help transform all of life’s events. 

By overseeing every aspect of production, processing and retailing, we’re proud to offer our customers only the highest quality food — direct from our farms to your fork. 

As an Alberta-based business, we know the importance of supporting local. We’re proud to be your full-shop market for local products and everyday grocery essentials, along with unique scratch-made products and farmers’ market favourites you won’t find anywhere else. In every department, our team works hard to find growers and suppliers who share our values. We know life gets busy, and our team is here to take as much work off your plate as you need when it comes to mealtime — whether it’s prepared ingredients, heat-and-eat Feasts or a fully catered meal. Our success is founded on decades of support from the community, and we take every opportunity to show our gratitude through our ROOTS endeavors, our Fresh Rewards program and our customer-first approach to all that we do. 

At Sunterra, our purpose remains constant: to nourish our customers with fresh, wholesome food. Whether it’s a coffee in the morning or a grocery shop after work, we strive to make every visit to Sunterra Market an exceptional one.