Our Start on the Farm and the Road to Sunterra Market Today

In 2020, we celebrate two important anniversaries, 50 years in farming and 30 years in meat processing and retail. Sunterra was founded by Stan and Flo Price, and their eldest son Dave. Today the business is led by their children and the talented team members who form part of the Sunterra Family and continue their legacy of innovation and quality. For all these years we have continued to value our loyal customers, quality products, hard-working team members and the communities in which we operate. Here is a timeline of our history!

50+30 Timeline

1970 Rural Roots 
The seeds of Sunterra took root on the Price family farm more than 50 years ago in Acme, Alberta. 
PICTURED: Price family matriarch Flo Price at work on the original family farm in 1960

1990 Sunterra Meats is Born
Processing operations for Sunterra Farms pork are launched in Trochu, Alberta. 
PICTURED: An early shipment of pork with original Pig Improvement Canada (PIC) branding  

1990 Sunterra Market is Born
Located in the Bankers Hall tower in downtown Calgary, Sunterra Market is opened to sell pork directly to customers and provide affordable, fresh, quality food. 
PICTURED: The original Sunterra Market, Bankers Hall storefront  

1993 A Relationship with Japan Begins
Sunterra Meats begins exporting pork to Japan, forging a strong and valuable relationship that is still maintained today. 
PICTURED: Current Sunterra Group President Ray Price with customers in Japan  

1994 Sunterra Market Joins the Edmonton Community 
Sunterra Market expands to Edmonton, opening a market on Jasper Avenue.
PICTURED: The Commerce Place storefront in Edmonton, Alberta  

1996 Britannia Plaza Market Opens in Calgary 
Sunterra Market expands in Calgary, opening a market on Elbow Drive.
PICTURED: The Britannia market kitchen service area  

1998 PIC is Renamed Sunterra Farms 
Same superior hogs and industry-leading practices, just a new name!
PICTURED: The Price family barn on the founding farm in Acme, Alberta  

1998 Lendrum Shopping Centre Market Opens In Edmonton
Sunterra Market expands in Edmonton, opening a market on 111 Street.
PICTURED: The Lendrum Shopping Centre grab 'n' go area  

2002 Strengthening our Connection to Downtown
Calgary Village Marché market opens, now known as TC Energy. 
PICTURED: Inside our TC Energy location  

2010 Our Largest Market Opens in the Keynote Complex 
Located in the Keynote condo complex on 12th Ave SE, this is our largest market and features COMMUNITY table, a room that can be rented for meetings and hosts our cooking classes. It also houses our MARKETbar, open for food and drink service every day. 
PICTURED: Outside our Keynote location  

2010 Our ROOTS Program Launches
Sunterra has always supported the local community and in 2010 the ROOTs program (Reciprocity, Opportunity, Openness, Trust and Service) was set up formally. Today the program partners with both Inn from the Cold and Ronald Mcdonald House. 
PICTURED: Inn From the Cold employees holding our food donation bags  

2016 Soleterra d'Italia Launches and a Partnership with the Simonini Family Begins
A business partnership was formed with the Simonini family in Modena, Italy. First to import their salamis and processed meats, then to build a plant in Acme, Alberta producing salamis using Sunterra Farms pork and old Simonini family recipes under the Soleterra d’italia brand. 
PICTURED: Soleterra d’Italia cured meats  

2018 Soleterra d’Italia Plant is Completed
The Sunterra Group builds a new facility near Acme, Alberta with a state of the art processing facility for Soleterra d’Italia and offices for Sunterra Farms. 
PICTURED: Soleterra d’Italia processing facility and Sunterra Farms office  

2019 Kensington Road Market Opens
Sunterra Market & Café opens on Kensington Road in the NW of Calgary. 
PICTURED: TV Dragon and District Ventures partner Arlene Dickinson, Glen Price and Ray Price  

2020 Bankers Hall Market is Expanded and Transformed
The new Bankers Hall Sunterra Market and Café is about double the size of the original space.
PICTURED: The new Bankers Hall seating area.

2020 Bower Place, Red Deer Due to Open
We can't wait to meet you, Red Deer! Our 18,000 square foot market is still under construction, but we plan to open in late 2020. 
PICTURED: The Bower Place Mall in Red Deer, Alberta    

From our farms to your table, thank you for choosing Sunterra Market. 
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MARKETbar by Sunterra

MARKETbar by Sunterra

Located on the third floor of Sunterra Market Keynote, MARKETbar offers fresh, casual food in a beautiful modern setting with great views of the city.

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